We take the time to analyze and manage the product mix within each category so that you don't have to. One of our main jobs is to be experts on the products we carry. While every store is different, it is our job to provide the products needed by every customer and the information needed to decide what should be sold where. Our goal is to ensure that every section of your store that is supplied by River Valley is performing and is driving sales and profit. We work with both our vendors and customers to be constantly adjusting our product mix for every store.