River Valley

Our Expertise


We believe that a hands-on approach to merchandising is in the best interest of our customers.

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From our start as a frozen food wholesaler, River Valley has always maintained refrigerated vehicles as a core competency. 

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We see technology as something that can drive both sales and efficiencies in our organization and yours.

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We create promotions for select products targeted to the appropriate time of year to maximize impact.

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We have developed a set of capabilities designed to help retailers succeed and profit from the products we supply. Our services are geared towards providing a high level of service in the most efficient way possible. We continue to work to expand our services and provide new tools for our customers to adjust to an ever-changing retail environment.